BETC Paris
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Warc 2024: BETC Paris, Most Creative Ad Agency in the World
For the first time ever, a French agency tops the WARC creative ranking
CNAO Worked with ad Agency BETC Paris to Create a Pro Bono Campaign
French Obese National Associations Collective and BETC Paris campaign raises awareness around the widespread and commonplace discrimination of fatphobia
Lacoste Plays Grounded and Makes Gravity Disappear for the Launch of the New Sneaker L003 2k24
For its campaign launch for the new L003 2K24 sneaker, Lacoste - helped by its longtime ad agency BETC Paris
Chilling PSA Unearths Continued Growth in Online Sexist Content
Shocking campaign from the French High Council for Equality and BETC Paris comes from a damning report about sexism in France
Tekken 8 Reinvents the Face-Off Moment in Combat Sports in Epic Blockbuster ad by BETC Paris
In combat sports, the face-off between the two fighters has become a most-anticipated moment
Canal+ Launches new African Campaign for Afcon 2023
In anticipation of the regional football tournament that starts Saturday January 13th, CANAL+ with its ad agency BETC Paris, has released a new TV campaign
"Fight Disinformation. Arm Yourself with Facts": RSF Unveils its Year-End Campaign Video
This powerful video quickly demonstrates journalism’s importance in combatting disinformation
Deezer's new Quirky ad Shows that Music Infectious Energy Simply Can't be Contained
The new Deezer comes to life in a bold, fresh and quirky ad by BETC
As Long as the Sun Rises, Marrakech will Shine: New Forever Marrakech Tourism Campaign by BETC Paris
Marrakech will never stop shining The Moroccan National Tourism Office and BETC Paris remind the whole world
Heetch Plans to Flood Midjourney's Staff with Thousands of Postcards to Fix the Generative AI Tool
Heetch spurs the entire banlieue into action to help Midjourney rectify an AI bias with the help of postcards
BETC Paris Joins Forces with FDJ for the Historic Launch of Its New Game, Eurodreams
FDJ is releasing a new lottery game, 20 years after the launch of Euromillions in 2004
Lacoste and BETC Drop the new Theo Curin Collection
This season, part of the profits from the Lacoste x Theo Curin collaboration will support the projects of Raphaelle Tousignant, Tom Lecomte and Davison Fortunato
Latest News
Sep. 10, 2024
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VML has been awarded Global Network of the Year, Jung Von Matt Germany wins Global Agency of the Year and Omnicom is Holding Company of the Year
Sep. 10, 2024
Orlando Wood & The Garage Entertainment Launch Creative Effectiveness Course: "Advertising Principles Explained (a.p.e.)"
Last year brands spent over $750 billion on advertising worldwide