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BETC Paris

Parisian advertising agency, working with clients such as Air France, evian, McDonald's, Canal+, Peugeot, Petit Bateau, Armani, Aigle, Pages Jaunes and many more

+33 1 56 41 35 00

Apr. 12, 2023

Ad of the Day | Netflix and Lacoste Partner for a Must-Wear Collaboration

To showcase the collection, Lacoste and its creative agency BETC Paris unveil a film and photo campaign

Mar. 14, 2023

Baby Formula Brand Gallia Puts New Mother's Mental Health First

Gallia and BETC take on the postpartum conversation and encourages new parents to open up

Jan. 31, 2023

Ad of the Day | Canal+ Releases Moving Short Film as a Tribute to the Genre

As a tribute to the short film genre, CANAL has released a short film of its own, created by agency BETC Paris

Jan. 19, 2023

For The Rugby World Cup 2023, Meta Takes Fans into a new Dimension

Meta partners with BETC Paris, Havas Play, Havas Events and Unit9 for the Rugby World Cup 2023

Jan. 10, 2023

Ad of the Day | Canal+ Uses Fictional Fantasy Series "The Secret of Wakany" to Poke Fun at Disappointing Endings

BETC Paris teams up with Partizan's Antoine Bardou-Jacquet on an epic spot

Jan. 05, 2023

Would You Tell Your Family if You Won the Lottery ?

New ad campaign for the French Lottery (Loto) by BETC Paris that features a normal family that faces something out of the ordinary

Dec. 23, 2022

Heetch Delivers the Biggest Advertising Campaign of all Time During the World Cup

The BETC agency reveals its very first collaboration with french ride-sharing app Heetch

Dec. 01, 2022

Reporters Without Borders Releases its new Global Campaign Video "Information Warfare"

Devised by the Paris-based advertising agency BETC, this video demonstrate the importance of journalism

Nov. 26, 2022

Boycott or not Boycott? That is the Question that Football Fans are Facing During the 2022 World Cup

So Foot came up with an alternative conceived by ad agency BETC and has launched a restaurant called So Food

Nov. 22, 2022

Ad of the Day | Swiss Retailer Delivers Epic Christmas Battle

"Cosmic Christmas" from BETC Paris sets out to prove that you can't beat a gift from Manor

Nov. 16, 2022

IT Leader CISCO Helps Businesses Rest Easy from Security Attacks

"Secure Freeze" from BETC uses choreography to show how cyber security solutions empower IT managers to respond in an instant

Nov. 03, 2022

Ad of the Day | Aigle, the Iconic French Outdoor Clothing Brand, Invites You to Reconnect With Nature

With a global campaign from BETC Paris, Aigle reminds us of the importance of a deep breath of fresh air in nature

Latest News

Sep. 10, 2024

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VML has been awarded Global Network of the Year, Jung Von Matt Germany wins Global Agency of the Year and Omnicom is Holding Company of the Year