BETC Paris
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"This Land is Calling" Launches in Five Countries, Revealing Saudi's Enigmatic Appeal
Saudi Tourism Authority and BETC Paris Unveil "Saudi Odyssey," a Global Campaign by Director Antoine Bardou-Jacquet
Ad of the Day | This Summer, Heetch is Promoting its Biggest Competitor: Uber
To guarantee its complete availability to Parisians during the summer, the ride-sharing brand Heetch is pushing millions of tourists to use Uber
For the Everyday Heroes, it is Heinz or Nothing!
In its latest ad campaign, created by BETC Paris, Heinz pays tribute to the virtuosos of tomato ketchup, who have been ignored for far too long
Heetch and BETC Open all Gates of Paris Ring Road with Rapper Kool Shen
Porte d'Ivry. Porte de Clichy. Porte d'Italie. The gates of the ring road linking Paris and the suburbs often have a bad reputation
Ad of the Day | The Revolution Has Begun, Electric is no Longer for The Elite
The Revolution has begun, Citroen takes aim at the elite in revolutionary-themed campaign for the new e-C3
Michelin's new Advertising Campaign Reiterates the Brand's Innovative Strength
The "On the road and beyond!" journey spotlights this innovative strength with some shining examples of Michelin's unique expertise
BETC Paris and evian Unveil "The Mountain of Youth"
This new global brand platform will take us on a fun, whimsical journey into the heart of the Alps
Ad of the Day | Lacoste Unveils its Latest Iconic Brand Campaign "Play Big"
Exploring uncharted territories and placing art at its very heart, 2024 is undeniably a big year for the Crocodile
Citroen Winks at Construction Delays with an Epic Ice Ballet Choreographed by BETC Paris
When you have a utility vehicle that’s tailored to your every need, it feels more like a partner than a car
A Long Call Leads to Disaster in Tense Film from CANAL+
SUPER, the new short film created by BETC Paris for CANAL+, that uses action movies tropes
Norauto, The European Leader in Car Maintenance, Introduces new Groundbreaking ad "Paving The Way"
To highlight the crucial role that brands can play in society's evolution towards, Norauto trusted BETC Paris for this new brand campaign
Ride-Hailing App Tackles Mental Health in Ambitious Work With BETC Paris
Heetch and BETC Paris launch "First Conversation" in partnership with the Foundation Falret
Latest News
Sep. 10, 2024
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VML has been awarded Global Network of the Year, Jung Von Matt Germany wins Global Agency of the Year and Omnicom is Holding Company of the Year
Sep. 10, 2024
Orlando Wood & The Garage Entertainment Launch Creative Effectiveness Course: "Advertising Principles Explained (a.p.e.)"
Last year brands spent over $750 billion on advertising worldwide