Sulwhasoo

Building a world of beauty powered by art and heritage.
Rooted in Korean heritage, Sulwhasoo was born in 1932. With a pioneer spirit that still inspires us today, we explored the unknown and were the first to infuse ginseng with skincare. We create products as works of art, powered by heritage and unique skin science to transcend time and generations. With artistry and creativity as our vehicle, Sulwhasoo aims to bring new experiences globally, inspiring people to explore their heritage and create their own version of beauty.

Latest News

Sep. 15, 2026

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Aug. 29, 2026

IKEA Sweden Cleans up its Act in New Outdoor Campaign

The storage boxes are filled with everything from toys to clothes, vintage records