McDonald's UK: Steve

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Food

Steve is in fact a real food quality expert within the McDonald’s supply chain who is responsible for making sure there is nothing but whole cuts of beef in McDonald’s burgers. In the ad, he manages to take us through the whole beef patty making process-demonstrating that it’s just beef at every stage of the production process.

Credits

Advertising Agency:

Leo Burnett London, United Kingdom

CCO:

Chaka Sobhani

Creative Director:

Peter Heyes , Matt Lee

Art Director:

Peter Heyes , Matt Lee

Copywriter:

Graham Lakeland, Richard Robinson

Board Account Director:

Sarah Kay

Account Director:

Sam Houlston

Senior Account Manager:

Jack Brenman

Account Manager:

Charlotte Jackman

Agency Producer:

Abbie McLean

Director/Production Co.:

Jim Gilchrist

Producer:

Tex Travi

Editor:

Ben Campbell/ Cut + Run

Post Production:

Paul Wilmot/ MPC

Sound Design:

Parv Thind/ Wave Studios

DoP:

Tim Maurice-Jones

Media Planning/Buying:

OMD

Date:

February, 2017