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McDonald's: Gatecrashed by Grimace, 1

9.0

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Food

Following the launch of McDonald’s 50th Birthday last month, McDonald’s UK, working with its agency partners, has unveiled a final surprise to end the party on a high note. Grimace, the iconic McDonald’s character, is gatecrashing the party, appearing at the birthday celebrations armed with the highly anticipated, limited-edition Grimace Shake.

Credits

Advertising Agency:

Leo Burnett, London, UK

CCO:

Mark Elwood

Executive Creative Directors:

Andrew Long, James Millers

Senior Creative:

Alice Pearce

Creative Director of Design:

Dave Allen

Designer Director:

Rupert Knowlden

Design Team:

Georgia Glen, Danny Flint, Tomek Drozdowski

Design Producer:

Ethan Lynton

Studio Director:

Richard Pettiford

Deputy CSO:

Tom Sussman

Head Of Planning:

Joe Beveridge

Strategy Director:

Ben Obadia

Comms Planner:

Jen Leung, Imo Gowen

Business Director:

Steph Bates

Account Director:

Alice Pavey, Charlotte Crawley

Senior Account Manager:

Nicola Kuan

Account Manager:

Brittony Kelly

Senior Project Manager:

Laura Taylor

Photographer:

Alex Bingham

Media Buying Agency:

OMD

PR Agency:

Red Consultancy

CRM Agency:

Armadillo

Btl/In-Restaurant:

Linney

Chief Marketing Office, S.V.P:

Michelle Graham-Clare

Marketing Director:

Matt Reischauer

Head Of Marketing Affinity, Trust & Family:

Chloe Bissell

Marketing Manager:

Emma O’neill

Marketing Manager (Social):

Ana Saffer

Brand Manager:

Emma Pellegrinelli

Date:

August, 2024

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