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McDonald's: #RaiseYourArches

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Food

Leo Burnett’s latest ad campaign for McDonald’s sees the brand’s iconic golden arches logo take centre stage, as a group of office workers join a stampede to the fast food store, instigated by just a post-it note and some knowing looks. There is no food or restaurant shots in sight in the spot, which instead aims to start a new trend for how we might communicate that we want a McDonald’s. This is showcased in Wright’s lively spot, and will be further emphasised via a social campaign on Snapchat and Instagram, and an alteration to the brand’s logo.

Credits

Advertising Agency:

Leo Burnett, London, UK

CCO:

Chaka Sobhani

Executive Creative Director:

Mark Elwood

Creative Director:

James Millers, Andrew Long

Senior Creative:

Gareth Butters

Copywriter:

Gareth Butters

Art Director:

Joe Miller

Creative Director of Design:

David Allen

Designer:

Jakk Breedon

Head of Planning:

Tom Sussman

Planning Director:

Joe Beveridge

Senior Planner:

Roxy Windisch

Head of Account Management:

Sam Houlston

Business Director:

Jay Perry

Account Director:

Alice Pavey, Alex Light

Account Manager:

Carys Parry

Account Executive:

Brittony Kelly

Head of Project Management:

Jamie Teale

Head of McDonalds TV Production:

Graeme Light

Media Agency:

OMD

Media Team:

Mandy Arora, Tejal Maru

Production Company:

Moxie Pictures

Director:

Edgar Wright

Editor:

David Webb, Final Cut

Producer:

Doochy Moult

Post-Production Company:

Framestore

Audio Post Production:

Sam Ashwell/ 750mph

Photography and Motion Production:

Prodigious

Head of Art Production:

Jo Hodge

Photographer:

Tom Van Schelven

CMO, SVP:

Michelle Graham

Date:

January, 2023

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