Ad of the Day | McHive: The World's Smallest McDonald's
Media Type:
Ambient
Some of McDonald’s restaurants in Sweden have beehives on their rooftops. The initiative started out locally but is now growing. More franchisees around the country are joining the cause and have also started replacing the grass around their restaurants with flowers and plants that are important for the wellbeing of wild bees. To celebrate the initiative which is part of McDonald’s Swedens sustainability work, we created what could be the world’s smallest McDonald’s – a fully functioning beehive.
Credits
Advertising Agency:
NORD DDB, Stockholm, SwedenChief Creative Officer:
Andreas DahlqvistArt Director:
Joel EkstrandCopywriter:
Petter DixeliusAccount Manager:
Stina NybergSenior Client Manager:
Jeanette YttermanCreative Producer:
Tobias BergenwallGraphic Designer:
Daniel LiljasGraphic Designer:
Fredrik KjellströmPlanner:
Jesper AnderssonDesign and Construction:
Nicklas NilssonDate:
May, 2019
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