Oreo Launches Oreo & Friends to Drive Pet Adoption

Sep. 19, 2022

When OREO learned that "Oreo" is the 6th most popular name for black-and-white-coloured pets, according to Rover.com, it was delighted – until it learned that a growing number of Oreos are being abandoned in Dubai, and knew it had to step in. 

Beginning on International Homeless Animals Day last month (August 20th), OREO is helping its furry namesakes in the United Arab Emirates (as well as their friends not named Oreo) to find a home. Together with agency Saatchi & Saatchi, OREO is on a mission to help get as many pets adopted as possible in partnership with two of the largest pet rescues in the region ­– K9 Friends and Yanni Animal Welfare.

At the start of the COVID-19 pandemic, people confined to their homes often found solace in the cuddliest, furriest kind of companion. But two years later, pet abandonment is on the rise across the UAE as people get back to their normal routines and return to the office. The news is full of stories of animal neglect.

Ilona Morozova, marketing manager, biscuits at Mondelez International, MENA said:

"When we realised so many pets are named Oreo, we knew we had to find a way to give back. Partnering with two of the biggest rescues in the region has been an honor and we can’t wait to help some animals find the forever home they deserve."

 

The "Oreo & Friends" initiative builds on the brand’s existing positioning, Stay Playful, to become "Bring home playful. Bring home Oreo".

Solange Bornand, manager, K9 Friends said:

"We have so many lovely adoptable dogs and we’re always looking for new ways to reach potential owners. It’s been amazing partnering with OREO to help animals find a home for life."

 

To honour International Homeless Animals Day, OREO has pledged to change all social content from products to pets for the cause, raising awareness of how many adoptable animals there are in the region.