Gosh! Take Everyone by Surprise, in new Campaign by isobel

Jun. 03, 2024

Gosh! Food, the all-natural plant-based food company, has launched a new brand campaign, created by independent creative agency isobel.

The campaign is the first work under a new “astonishment” creative platform for Gosh!. It dials into the insight around consumers wanting natural and wholesome food that tastes great vs heavily processed alternatives. It light-heartedly shows the surprise you feel when you realise that Gosh’s tasty flavour-filled food is made from just vegetables.  In the new film, a woman isn’t fazed by her partner declaring he’s become a nudist, as she’s so astonished by the Gosh! falafel she is eating.

The work launches a new brand endline: "Gosh! Surprisingly Just Veg". 

It will run across VOD, OOH and social, launching on Monday 3^rd June.

The campaign was produced by igor creations, isobel’s in-house film production company. 

The media was planned and bought by JAA (John Ayling & Associates).

Rob Fletcher, Founder and Exec Creative Director at isobel, who also directed the film, stated: 

“In a world of ultra-processed and unknown ingredients with funny names, Gosh! is a wonderfully simple and surprising product – being all veg.  So, we’ve told this story in a funny and memorable way, that we hope will make people smile.”

 

Caroline Hughes Marketing Director at Gosh! Food!, stated:  

“We’re really excited about this campaign. We aim to put a smile on people’s faces over summer and astonish them with our advertising and our food! We know how important taste and all natural ingredients are to consumers and this campaign is designed to show that Gosh! ticks both boxes.”

 

Gosh! Food specialises in all-natural plant-based food including, falafel, bites, burgers, sausages and more!