A World First for French Basketball with Betclic and Marcel

Feb. 27, 2024

Behind this immersive revolution is Betclic. As the title partner of the National Basketball League since 2021, Betclic's promise is to constantly innovate to offer the most intense, entertaining, and immersive experiences to sports fans. Bringing the sport to life from the inside, closer to the action, has never been done during an official competition. For this purpose, Betclic surrounded itself with experts: the company MINDFLY developed the "Betclic Cam" mounted camera, adapted here for basketball players. The National Basketball League, impressed by the initiative of its title partner, as well as the clubs involved, subsequently gave their approval to use the device during official matches. 

One player from the match, Bandja Sy (Paris Basketball), as well as two referees, were equipped with the "Betclic Cam" mounted camera, placed on their chest. This equipment allowed basketball fans (watching on their screens and/or in the stands) to follow the match, live, from the players' perspective on the court on the L'Equipe channel and SKWEEK.

Laurent BUREL, Betclic CMO said: 

"The Betclic Cam will make the broadcast of this match even more intense, immersive, and spectacular. This initiative perfectly summarizes what our mission is at Betclic: to innovate to offer the best possible experience to our players, and to make the sports experience even stronger for all fans."

 

Fabrice JOUHAUD, General Manager of the National Basketball League said: 

"We are delighted with this global initiative from our partner Betclic, which will allow us to experience our sport through a completely unique in-venue and viewing experience. I am particularly pleased because the entire professional basketball ecosystem has mobilized to propose this experiment during an official match: from our clubs to players, coaches, referees, naming partner, and broadcasters."

 

Jeremie BOTTIAU, Creative Director at Marcel said: 

"Since the beginning of our collaboration with Betclic, we have been striving to bring to life the brand signature we have established: 'And sport is experienced more intensely.' At Marcel, each of our creative thoughts is aimed at allowing fans, supporters, and the general public to experience their passion for sports more intensely, in a more entertaining and always more innovative way."

 

Eran TAL, CEO of MindFly said: 

"We are thrilled to unveil the world's first live in-competition demonstration of Mindfly technology, allowing for a first-person view of players and referees. This collaboration with Betclic marks a significant milestone in our development, and brings to life our vision of offering everyone the opportunity to experience professional sports up close, allowing fans to fully feel what their favorite athletes experience on the field."