Women's Aid: Love Is Not
Media Type:
Online
Brand
Agency
Country:
Industry:
Engine Creative has devised a pro bono DOOH and Social campaign for client, Women's Aid, which will run nationwide on Valentine’s Day The brief was to disrupt people’s expectations of Valentine’s Day – a time when relationships are front of mind – and teach them about the signs of unhealthy relationships and coercive control. The idea was, instead of telling people what "Love Is...’", the out of home eye-catching executions illustrate what "Love is Not...".
Credits
Advertising Agency:
Engine, London, UKCreative Director:
Christopher RingsellCreative Team:
Charlotte Watmough, Holly FallowsStrategy:
Katherine Morris, Kathryn LoosleyAccount Management:
Marianne Roberts, Katherine ThompsonProject Management:
Penny McNallyDesign:
Tony Cianci, Joe Chakravorty, Maya SummersMarketing Assistant:
Sophie Hoyng/ J&M Brands (Netherlands)Brand Manager :
Melissa Satterly/ Rocket Licensing (UK)Joint Managing Director:
Charlie Donaldson/ Rocket Licensing (UK)Licensing Co-ordinator:
Emily Morgan/ Rocket Licensing (UK)Date:
February, 2022
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