Women's Aid: Love Is Not

9.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Public Interest, NGO

Engine Creative has devised a pro bono DOOH and Social campaign for client, Women's Aid, which will run nationwide on Valentine’s Day The brief was to disrupt people’s expectations of Valentine’s Day – a time when relationships are front of mind – and teach them about the signs of unhealthy relationships and coercive control. The idea was, instead of telling people what "Love Is...’", the out of home eye-catching executions illustrate what "Love is Not...".

Credits

Advertising Agency:

Engine, London, UK

Creative Director:

Christopher Ringsell

Creative Team:

Charlotte Watmough, Holly Fallows

Strategy:

Katherine Morris, Kathryn Loosley

Account Management:

Marianne Roberts, Katherine Thompson

Project Management:

Penny McNally

Design:

Tony Cianci, Joe Chakravorty, Maya Summers

Marketing Assistant:

Sophie Hoyng/ J&M Brands (Netherlands)

Brand Manager :

Melissa Satterly/ Rocket Licensing (UK)

Joint Managing Director:

Charlie Donaldson/ Rocket Licensing (UK)

Licensing Co-ordinator:

Emily Morgan/ Rocket Licensing (UK)

Date:

February, 2022