Poise: Sport Courts, Basketball
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
Nearly 30% of women who play sports report leaks. However, the stigma surrounding bladder leaks is so prevalent that instead of seeking a solution for leaks, three out of these 10 women modify the way they play or quit playing entirely.
Credits
Advertising Agency:
FCB Chicago, USAChief Creative Officer, EVP:
Andrés OrdóñezExecutive Creative Director, SVP:
Cherie DaviesCreative Director, SVP:
Merrin McCormickSenior Art Director:
Sarah HollisSenior Copywriters:
Chloe Rockel, Yessy DownsAssociate Creative Directors, Art:
Emily Walton, Stacy RandolphAssociate Creative Directors, Copy:
Sarah Uchison, Rose SchuchatDate:
November, 2021
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