Nastro Azzurro: The Label of Tomorrow

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Media Type:

Design Design

Brand

brand

Agency

agency

Country:

Italy

Industry:

Alcoholic Drinks

Armarius is an Artificial Intelligence put at creative work to design a beer label for the Nastro Azzurro Brand. We fed a machine-learning A.I. with the past label’s designs of the Nastro azzurro Beer. We also taught the algorithm how to write in Roman Capitals calligraphy style. Then the robot made his proposal. The results it’s a label that resumes the whole brand’s history with a glance to the future. The project have been developed to launch a new crowdfunding platform dedicated to young Italian talents.

Credits

Advertising Agency:

Xister, Italy

Managing Directors:

Enzo Abbate, Riccardo Zamurri

Creative Director:

Sarah Grimaldi

Deputy Creative Director:

Valerio Di Giorgio

Client Director:

Alessio Vincenzoni

Head of Strategy:

Roberto Zappelli

Finance Director:

Igino Troiani

New Business Development:

Giovanni Russo

Design Director:

Filippo Grossi

Head of Design Development:

Andrea Mazzocchi

Controller:

Alberto Strobbia

Date:

July, 2017