Monkey Shoulder: Lazy Old Fashioned
Media Type:
Digital
Brand
Agency
Country:
Industry:
Creative agency Space has developed a new Monkey Shoulder advertising and communications campaign in collaboration with Los Angeles-based design agency Studio Number One (SNO). The campaign, which aims to recruit new drinkers, positions Monkey Shoulder as 100% malt whisky made for mixing and features a bold and distinctive identity that reflects the playful attitude of the brand. The work highlights the iconic Monkey Shoulder bottle and the whisky’s signature cocktails; Ginger Monkey, Lazy Old Fashioned and Monkey Splash, and features the headline “Shake Your Monkey Shoulder”
Credits
Advertising Agency:
Space, London, United KingdomCreative Director:
Greg McAlindenBusiness Lead:
Sean KellyAccount Director:
James WoottonCreative Head:
Ethan KennedyDesign Director:
James NewportMotion Editor:
Matthew Montgomery/ TaylorDesign Partner:
Studio Number OneDesign Partner:
Here DesignDate:
November, 2019
Ad of the day
Ad of the Day | JPMorganChase: Make Momentum Happen
9.0
Ad of the Day | Hitachi: Action for a Sustainable Future
9.8
Ad of the Day | Spud: Farmer
9.0
Latest News
Sep. 10, 2024
test
VML has been awarded Global Network of the Year, Jung Von Matt Germany wins Global Agency of the Year and Omnicom is Holding Company of the Year
Sep. 10, 2024
Orlando Wood & The Garage Entertainment Launch Creative Effectiveness Course: "Advertising Principles Explained (a.p.e.)"
Last year brands spent over $750 billion on advertising worldwide