Ministry of Ecology and Natural Resources of Ukraine: Preventional Trailer

9.8

Media Type:

Integrated Integrated

Brand

brand

Agency

agency

Country:

Ukraine

Industry:

Public Interest, NGO

Seasonal practice of burning dry vegetation among older generation results in a real environmental disaster. According to Gradus statistics, 20% of people stopped burning weeds due to the request of their children and grandchildren. So, agency created cinematographic movie trailer to convince chosen audience to influence their parents and grandparents. The trailer shows upcoming horrors which await them if their grandparents don’t stop burning dry vegetation All the necessary movie attributes like posters, cast and storyline were created. The horror movie trailer was distributed on the most popular streaming service among target audience – Megogo.

Credits

Advertising Agency:

Isobar Ukraine

Creative Director:

Eugene Molna-Ivasyuk

Head of Art:

Pavlo Melnyk-Krysachenko

Copywriter:

Sofia Maksymiv

Date:

April, 2021