Lurpak: Lightest
Media Type:
Film
Brand
Agency
Country:
Industry:
Lurpak and Wieden+Kennedy are giving healthy food a bright and cheerful makeover with their new campaign for Lurpak® Lightest Spreadable, and they wisely brought in Dougal to help them spread the word. Fresh from an incredible year rounded off by his immensely popular 'The Long Wait' for John Lewis, Dougal lends his uniquely charming touch to a good cause: getting people to eat more vegetables. Celebrating cooking in its most vibrant form, we're reminded that healthy food doesn't have to be boring. In fact, with the help of past collaborators such as editor Joe Guest and art director Andy Kelly, Dougal makes it look downright spectacular. There's also a catchy little ditty that'll stay in your head all day, with the stars of the show providing not only a riot of colour but musical accompaniment as well. Watch the video, sing along and get chopping! But watch your fingers.
Credits
Advertising Agency:
Wieden+Kennedy London, UKProduction Company:
Blink ProductionsDirector:
Dougal WilsonExecutive Producer:
James BlandProducer:
Ben LinkProduction Manager:
Ellie BrittonDOP:
Stephen Keith-RoachArt Director:
Andy KellyCostume Design:
Michelle MayEditing House:
Final CutEditor:
Joe GuestPost Production:
MPCAgency Producer:
Anna SmithMusic:
Michael RussoffSound:
Wave StudiosDate:
January, 2012
Ad of the day
Ad of the Day | JPMorganChase: Make Momentum Happen
9.0
Ad of the Day | Hitachi: Action for a Sustainable Future
9.8
Ad of the Day | Spud: Farmer
9.0
Latest News
Sep. 10, 2024
test
VML has been awarded Global Network of the Year, Jung Von Matt Germany wins Global Agency of the Year and Omnicom is Holding Company of the Year
Sep. 10, 2024
Orlando Wood & The Garage Entertainment Launch Creative Effectiveness Course: "Advertising Principles Explained (a.p.e.)"
Last year brands spent over $750 billion on advertising worldwide