Little Moons x C4: From Another World

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Confectionery, Snacks

Mediahub UK announces today the launch of the Little Moons and Channel 4 collaboration, the first TV brand partnership for the delicious balls of mochi ice cream. Mediahub sees Channel 4 as the perfect creative fit for Little Moons. Not only is it the top indexing channel for Little Moons’ audience but Channel 4’s ‘All together different’ positioning and brand voice chimes perfectly with Little Moon’s ‘From another world’ identity. With research proving that perceptions of brands running partnerships are significantly higher versus running solely spot airtime, this partnership has been secured to create noise and fame across the Little Moons audience, driving consideration and ultimately increasing penetration across their audience.

Credits

Advertising Agency:

mcgarrybowen London, UK

Chief Client Officer:

Yasemin Worrall

Media Director:

Lizzy Wade

Media Creativity Director:

Richard Beecroft

Media Creativity Associate Director:

Claudia Lazarus

AV Manager:

Aisling Cahill

Brand and Communications Manager:

Clementine Cuthbertson

Production Company:

1stAveMachine

Director:

Em Cole

Executive Producer:

Kerry Smart

Producer:

Mike Capon

Production Manager:

Nisa Kurti

Editing house:

OKAY STUDIO

Editor:

Jo Lewandowska

Post Production Company:

OKAY STUDIO

Post Production Producers:

Hazel Gibson, Carla Thomas

Colourist:

Ruth Wardell

VFX Supervisor:

Bevis Jones

2D Lead Artist:

Bevis Jones

2D Artists:

Mark Ford, Rich Watson, Paul Wratten

CG:

Lost & Found

Sound design:

GXL Music

Lead sound:

GXL Music

Music company:

GXL Music

Composers:

Lael Goldberg, Guy Langley

Client:

Little Moons

Marketing Director:

Ross Farquhar

Date:

July, 2022