LALCEC & Unidos por el Cáncer: The Postponed Day
Media Type:
TV
Brand
Agency
Country:
Industry:
World Breast Cancer Day is an important day of awareness but it´s clearly not enough. Just in Argentina, thousands of women keep postponing their annual breast check-ups. So from October 19th, more than 30 Argentine NGOs related to cancer have decided to do the same and postpone World Breast Cancer Day, day after day. Ideated by Grey Argentina with the support of private medical institutions donating free screenings and even the Argentina Football Association (AFA), the campaign managed to convert one day a year of awareness into two weeks of check-ups and conversation.
Credits
Advertising Agency:
Grey ArgentinaGlobal CCO:
Javier CampopianoPresident - CCO Latam:
Diego MedvedockyCEO:
Denise OrmanCCO:
Hernán Kritzer, Alejandro DevotoECD:
Juan Ure, Gonzalo “Montana” FernándezCreative Directors:
Ezequiel Irureta, Sergio Rio LeónCreative Team:
Juan Manuel Carnelos, Leandro MingronePR Director:
Florencia KesslerBusiness VP & Chief Growth Officer:
Agustin CastellanosProject Manager:
Ivana BenozziHead of Craft:
Diego UrbanoDesign Lead:
Trinidad ColomboHeads of Strategy:
Romina Perrone, Ana EtchetoBrand Strategist:
Clara NoussanSocial Media Lead:
Mar CanosaHead of Production:
Pablo MolinaCamera and Edition:
Sebastian GarriEditor:
Diego FaurMotion Graphics:
Ezequiel FerraroProduction Assistant:
Wanda DavenportDate:
November, 2022
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