Knack: Think In Colour
Media Type:
Online
If you could visualise your thoughts, what would they look like? There’s a good chance you think of them as fluïd and colourful but what if they turned out to be rock solid and in black and white? Belgian news magazine Knack developed a tool that through a series of questions and exercises visualises the way your mind works.
Credits
Advertising Agency:
Mutant, BelgiumCreative Director:
Odin SailléStrategic Director:
Odin SailléCreation:
Roxane SchneiderCreation:
Pieter ClaeysCreatives:
Jonathan d’Oultremont, Matthew Lootens, Benjamin Van Synghel, Olivier Maquenne, Olaf MeulemanDesign Director:
Frank SchouwaertsClient Director:
Innie Tran, Soraya HellaraClient Manager:
Loes DaemenTool Development:
Studio Hyperdrive, NocomputerAnimation:
WhojoSound:
RaygunVrije Universiteit Brussel:
Gina RossiClient:
Nele Baeyens, Bert Bultinck, Anne Nijst, Jeroen Van Raemdonck, Anne-Sophie Bailly, Camille PalyDate:
February, 2022
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