JetBlue: Change at Jamaica
Media Type:
Experiential
Brand
Agency
Country:
Industry:
Changing trains at Jamaica Station can be one of the most hectic and challenging parts of a New Yorker's commute—especially in the middle of winter. As New York’s Hometown Airline®, JetBlue wanted to turn a cold and dreary rush-hour ritual into a tropical escape. In partnership with the Jamaica Tourist Board, JetBlue found 15 commuters at Jamaica Station who were willing to change their daily routines by trading in their Jamaica Station train tickets for a Jamaica plane ticket. The reward for their willingness to give up their commuter tickets? A JetBlue Vacations package (air + hotel) to Montego Bay! (And yes, JetBlue returned their train tickets; their local crew members have their own!)
Credits
Advertising Agency:
Rokkan, USAChief Creative Officer:
Brian CarleyCreative Director:
Billy VeaseyCreative Director:
Bill CarlsonCopywriter:
Katie LeeArt Director:
Alex JunqueraChief Delivery Officer:
Joe TaoVP, Client Partnership:
Kaitlyn BrennerBusiness Manager:
Bryeanna MurphyProduction Company:
Honor SocietyDirector:
Tim AbshireDirector of Photography:
Will RexerExecutive Producer:
Megan KellyProducer:
Tim HerrickProduction Supervisor:
Mike NataleProduction Designer:
Holbrook HayesStylist:
Jennifer BrownsteinHair and Make Up:
Maryse FelixCasting Company:
Liz Lewis CastingEditing Company:
FluidExecutive Producer:
Laura RelovskyProducer:
Meg HallEditor:
Peter SabatinoAssistant Editor:
Evan JohnstonMusic:
APM Music, Founder MusicDate:
January, 2017
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