Jaguar: Take Another Look
Media Type:
Film
Brand
Agency
Country:
Industry:
The new films use innovative storytelling techniques and combine live action and computer-generated images, allowing you, as the campaign says, to ‘Just Imagine’ the thrill of driving or sitting in a new Jaguar F-TYPE. Designed to coincide with the new F-TYPE arriving in showrooms, they are the result of extensive collaboration between Jaguar, agency Spark44 and London-based Framestore Pictures. Director William Bartlett places the new Jaguar F-TYPE in different scenarios to highlight its features. It races alongside galloping horses to showcase the 2.0-litre Convertible model, leaps off a ski jump to promote the power of its 5.0-litre V8 R version and shows off its handling on a Hot Wheels-inspired track. It’s also the centre of attention as a photographer snaps images, and it shrinks to the size of a stitch in the trim to show its beautiful new interior.
Credits
Advertising Agency:
Spark44 London, UKGlobal Chief Creative Officer:
Brian FraserCreative Directors:
Lee Aldridge, Sean DoyleCopywriter:
Kristofer RichardsonArt Director:
Miguel SoaresBusiness Director:
Jon BuskSr. Account Director:
Carrie-Ann WilkesAccount Manager:
Emily BriscoeSr. Producer:
Corin KiddyProduction Assistant:
Lee O'HareVisual Effects:
FramestoreDirector:
William BartlettProducer:
Sian JenkinsProduction Manager:
Emma HughesProduction Assistant:
Noah EnhusDate:
March, 2020
Ad of the day
Ad of the Day | JPMorganChase: Make Momentum Happen
9.0
Ad of the Day | Hitachi: Action for a Sustainable Future
9.8
Ad of the Day | Spud: Farmer
9.0
Latest News
Sep. 10, 2024
test
VML has been awarded Global Network of the Year, Jung Von Matt Germany wins Global Agency of the Year and Omnicom is Holding Company of the Year
Sep. 10, 2024
Orlando Wood & The Garage Entertainment Launch Creative Effectiveness Course: "Advertising Principles Explained (a.p.e.)"
Last year brands spent over $750 billion on advertising worldwide