Insight Publicis: Say It

9.0

Media Type:

Film Film

Agency

agency

Country:

Nigeria

Industry:

Agency Self-Promo

Most men in traditional african societies are averse to displays of affection and words of affirmation from loved ones. The phrase “I Love You” is almost a taboo and is often received with cynicism and sometimes...awkward silence. Especially by Fathers. This social experiment seeks to recondition the minds of adult Nigerian men, reshaping their responses to the 'L' word. Leveraging the Father's Day celebration, we want to consciously get people to express love to adult male figures, especially fathers.

Credits

Advertising Agency:

Insight Publicis, Nigeria

Executive Creative Director:

Chuka Obi

Creative Director:

Jolomi Awala

Art Directors:

Toheeb Pfg, Jason Rotas, Adebiyi Grillo, Mayowa Olawole

Copywriters:

Segun Ayinla, Cephas Afolabi, Jolomi Awala

Production Company:

Guava Studios

Producer:

Kayode Ajayi

Directors / DOP / Lighting & Art Direction:

Toheeb Pfg, Jason Rotas

Editor:

Toheeb Pfg

Date:

June, 2020