IKEA: PAX it!

9.2

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

Germany

Industry:

House, Garden

PAX it! The most clicked ad space in the world, that actually isn’t one. We simply replaced an online store shopping cart icon with a flexible PAX wardrobe icon that grows automatically while you shop.

Credits

Advertising Agency:

Grabarz & Partner, Hamburg, Germany

Chief Creative Officer:

Ralf Heuel

Group Creative Director:

Diana Sukopp

Creative Directors:

Thomas Fritze, Stefan Geschke

Art Directors:

Thomas Fritze, Christian El Asmar

Copywriters:

Stefan Geschke, Sonja Sonner

Account Managers:

Dominique Bremer, Anna Bollien

Date:

March, 2017