IKEA: PAX it!
Media Type:
Digital
Brand
Agency
Country:
Industry:
PAX it! The most clicked ad space in the world, that actually isn’t one. We simply replaced an online store shopping cart icon with a flexible PAX wardrobe icon that grows automatically while you shop.
Credits
Advertising Agency:
Grabarz & Partner, Hamburg, GermanyChief Creative Officer:
Ralf HeuelGroup Creative Director:
Diana SukoppCreative Directors:
Thomas Fritze, Stefan GeschkeArt Directors:
Thomas Fritze, Christian El AsmarCopywriters:
Stefan Geschke, Sonja SonnerAccount Managers:
Dominique Bremer, Anna BollienDate:
March, 2017
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