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Hyundai: Make Space For Different, GIF / JIF

9.0

Media Type:

Brand

Agency

Country:

South Africa

Industry:

Automotive

To promote its new STARIA model, Hyundai has launched a trio of comical campaigns from King James Johannesburg and director Grant de Sousa (represented in the UK and US by Great Guns). "Make Space For Different" captures three classic debates, accidentally ignited by unsuspecting protagonists: triangular versus rectangular sandwiches, teabag in versus out, and the pronunciation of ‘GIF’. As the tension rises, the ceiling lowers, and the room becomes increasingly cramped as more and more people battle to offer their two cents. Contorting their bodies to escape through hidden passageways, our protagonists finally find themselves in a place where they and their opinions can enjoy room to breathe: inside the new Hyundai STARIA.