Hotels.com: Winter swear jar
Media Type:
Film
Brand
Agency
Country:
Industry:
Canadians really like to gripe about the cold winter months, so for every profanity-laden, anti-winter tweet we find on Twitter, we’ll add a quarter to the Hotels.com #WinterSwearJar. Each time the Jar reaches $1,000, Hotels.com will send one lucky Canadian somewhere warm.
Credits
Advertising Agency:
J. Walter Thompson, Toronto, CanadaChief Creative Officer:
Ryan SpelliscyAssociate Creative Directors:
Denise Cole, Laurent AbesdrisArt Director:
Jose RivasCopywriter:
Kyla GallowayBrand Engagement Director:
Victoria RadziunasDigital / Social Strategy Director:
Adam FerraroCommunity Management / Influencer Relations:
Jolie Featherstone, Rannie TuringanVP, Integrated Broadcast:
Andrew SchulzeSenior Project Manager:
Joanne SincichAccount Team:
Darrell Hurst, Chitty KrishnappaClient Team:
Melissa Postier, Mike Wolfe, Josh BelkinExecutive Director / Digital and Agency Technology:
Kawal SinghGroup Technical Director:
Kevin TamGroup Director / User Experience:
Stuart ThomProduction Company:
SaucePost - Production:
Think TankEditing House:
SaintsAudio House:
TA2Media Agency:
MECDate:
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