Bowery Farming: NFT
Media Type:
Online
Brand
Agency
Country:
Industry:
With “Feel Good Greens,” Bowery Farming and Colossus wanted to create a whimsical campaign that would raise awareness of the benefits of vertically farmed produce. The visuals are inspired by the relatable, yet off-beat, illustrations of French artist Laurène Boglio, with whom they partnered to create original artwork for the campaign. “Feel Good Greens” contrasts life’s little (and not-so-little) let-downs, like “you accidentally replied all,” or “you just found out you’re a meme,” with the upside of Bowery’s reliably fresh greens, all summarized in the tagline, “If nothing else, feel good about your greens.”
Credits
Advertising Agency:
Colossus, USADesigner:
Romik Bose MitraCopywriter:
Jillian ApatowAccount Directors:
Hayley Richards, Melissa AstorgaProducer:
Emily LapierreExecutive Producer:
Nicole Hollis-VitaleManaging Director:
Jonathan BalckProduction Company:
SnyderExecutive Producer:
Sari RoweIllustrator:
Laurene BoglioAnimator:
Stephanie SergeantSound Designer:
Mark WongMusic:
Extreme MusicDate:
January, 2022
Ad of the day
Ad of the Day | JPMorganChase: Make Momentum Happen
9.0
Ad of the Day | Hitachi: Action for a Sustainable Future
9.8
Ad of the Day | Spud: Farmer
9.0
Latest News
Sep. 10, 2024
test
VML has been awarded Global Network of the Year, Jung Von Matt Germany wins Global Agency of the Year and Omnicom is Holding Company of the Year
Sep. 10, 2024
Orlando Wood & The Garage Entertainment Launch Creative Effectiveness Course: "Advertising Principles Explained (a.p.e.)"
Last year brands spent over $750 billion on advertising worldwide