BNP Paribas: 50 Years of Loyalty

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

Industry:

Recreation, Leisure, Sports

The story began in 1973, with a desire to support the ambitions of the FFT (French Federation of Tennis) to modernize the Roland-Garros Stadium where the French Open is held, ushering in a new era for the tournament. 50 years later BNP Paribas is celebrating a half century of loyalty and commitment to tennis, with the conviction that the sport has the ability to mobilize people beyond the courts and have a positive impact, particularly for new generations.

Credits

Advertising Agency:

Sid Lee, Paris, France

Date:

June, 2023