Blue Cross: Pets Mean More
Media Type:
Digital
Brand
Agency
Country:
Industry:
The life-enhancing role pets play in our lives is at the centre of a new campaign for animal care charity Blue Cross, created by LIDA. It shines a light on the myriad ways pets help humans – from making us laugh to keeping us healthy – and what Blue Cross does to help pets in return. The campaign also introduces a new strapline: Pets change lives We change theirs. The aim is to inspire people to give back to pets in need by supporting the vital work done by Blue Cross.
Credits
Advertising Agency:
LIDA London, UKCreative Director:
Tom ThomasArt Director:
Greg FoyCopywriter:
Heather KeywoodAccount Director:
Jordan MillerSenior Account Manager:
Kitty Lewis-WilliamsAgency Producer:
Nicola GilbertDirector / Production Company:
Steve Reeves/ Another Film CompanyProducer:
Tim MarshallMedia Planning / Buying:
Blue 449DOP:
Jim JolliffeEdit Producer:
Tor AdamsVFX Artist:
Lora NikolaevTitle Animation:
Matt Campbell/ Blind PigComposer:
Biggi Hilmars/ Imagem Music PublishingDate:
June, 2017More from Blue Cross
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