Ad of the Day | Amex Gold: Unsigned
Media Type:
TV
Brand
Agency
Country:
Industry:
American Express is putting the spotlight on new musical talent in its latest campaign to celebrate the rewards people can earn and use with the Amex
Gold Card. The film is set in a gig where the star performer is Jazzie Martian, the winning artist of the recent American Express Gold Unsigned initiative. American Express launched the Amex Gold Unsigned competition in partnership with NME, Mixmag, Syncr and BIMM to uncover, mentor and support the best unsigned music artists, and to provide its music-loving audience with engaging and relevant content.
Credits
Advertising Agency:
Dentsu CreativeCreative Directors:
Paul Cohen, Sarah BamfordSenior Art Director:
Woody WoodsSenior Copywriter:
Owen EvansProject Director:
Bianca DuboisBusiness Director:
David McCollSenior Account Director:
Christopher Doggett, Sophie GormanSenior Account Manager:
Madeleine BurtonAccount Executive:
Ottilie StephensonStrategy Director:
June Fong, Trevor LindroosAgency TV Producer:
Roz PrenticeProduction Company:
BullionDirector:
Joao RetortaHead of Production:
Guy FuhrerProducer:
Joel SpencerEditing:
Final CutMedia Agency:
Universal McCannIllustration:
KitchenAnimation:
Jelly LondonGrading:
Electric TheatreDate:
October, 2022
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